CustomerX ExpertXchange - 2024

Are you a CMA superstar that is making big waves? Whether you’re on the speaker circuit or a budding influencer, we love showcasing a diverse set of customer-led growth thoughts, beliefs, trends, strategies, and more.

Alyse Chiariello

Responsive

Director, Lifecycle Marketing

In this session, Alyse details her mission to unite previously siloed teams that interact with prospects and customers across the entire customer journey, fostering a customer-centric environment. Learn how breaking down these organizational silos can enhance the user experience and significantly impact customer retention.

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Robin Schaffer

AR Consulting

Principal AR Consultant

The Value of Teamwork Between Customer Marketing and Analyst Relations
Robin joins Jeff Ernst, Co-Founder & CEO of SlapFive, to share her experience and tips on how to "influence the influencers" the right way with the use of quality peer reviews.
Learn more: www.schafferar.com

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Kristina Jaramillo

Personal ABM

President

Join us as Kristina Jaramillo shares how ABM and customer marketing should go hand-in-hand. You'll learn from real customer stories how customer marketing and customer success teams protect at-risk accounts, keep VPs and the C-suite engaged, increase margin growth, and drive expansion using ABM.

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Lauren Turner

Alyce

Director, Customer Marketing

Lauren Turner, Director of Customer Marketing at Alyce, and Jeff Ernst, Founder and CEO at SlapFive, discuss strategies that will help you optimize customer engagement and advocacy using AI-generated content.

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CustomerX Speaker Series - 2023

Jill Rowley

Reveal / Nearbound

Strategy & Evangelism

Join this "Ask Me Anything" as SlapFive Founder and CEO, Jeff Ernst interviews the amazing Jill Rowley, who has turned her customer obsession into a remarkable career as an executive at Salesforce, Eloqua/Oracle, and Adobe Marketo, and an advisor to HubSpot, Klue, Folloze, and LoopVOC.

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Kevin Lau

F5

Sr. Director of Global Engagement

With a positive market growth outlook for Q4 and beyond, you won't want to miss this leadership session all about Building Your CMA Dream Team: What It Takes From A to Z.

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Natalie Gullatt

BMAA

Founder & President

Join Perceptyx's Natalie Gullatt as we deep dive into how to be customer obsessed in this ever-changing technology landscape, including learning how to combine customer advocacy, lifecycle, and growth marketing strategies to unlock the full power of your customers.

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Leslie Barrett

Customer Marketing Leader and Influencer

Ready to ignite your personal brand and soar to new heights? Don't miss out on this extraordinary opportunity to hear from the incredible CMA influencer, Leslie Barrett. She's sharing her transformational path from TikTok newbie to corporate trailblazer, all while building an authentic personal brand that's truly unforgettable.

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Kalina Bryant

UnapologeTECH

Founder

Building brand advocates is more mission-critical than ever before. Join us in this live discussion to learn "How To Grow Your Career Regardless of Market Conditions."

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Gordana Stok

Beyond the Case Study

Founder

Building a Value Story Framework That Engages Today’s Self-Serve Buyers SlapFive's Dana Alvarenga, VP of Customer Experience, interviews Gordana, one of our 2023 CustomerX judges, on all things customer voice and value story frameworks.

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Christina Garnett

Hubspot

Principal Marketing Manager

In this session, we sat down with the inaugural Innovation Driver Award winner to discover how she influenced more than 40,000 people to get involved in the HubSpot advocacy programs and what it takes to drive innovation and growth through their customers at HubSpot.

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Kim Plank

Acumatica

Customer Success Marketing Manager

Join us for a LinkedIn Live with Plank and Allyson Havener, VP of Marketing at TrustRadius to discover the best practices for repositioning your organization’s product offering to meet the needs of every customer.

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David Coates

Forter

Director, Customer Marketing

Join our session for a webinar with Coates and Becky Susko, Marketing Program Manager, Awards at TrustRadius to understand how you can bring the customers’ stories to life to support the acquisition of new customers so you can increase pipeline and win more deals.

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Kati Viscaino

Trimble

Associate Manager, Customer Advocacy

Join us for a LinkedIn live with Viscaino, Trimble Sr. Marketing Manager Kathleen Orazio, and Allyson Havener, VP of Marketing at TrustRadius to discover how they successfully executed and managed a customer advocacy program with more than 7,000 members and what it takes to get all internal stakeholders on board.

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Kathleen Orazio

Trimble

Sr. Marketing Manager

Join us for a LinkedIn live with Orazio, Trimble Associate Manager of Customer Advocacy Kati Viscaino, and Allyson Havener, VP of Marketing at TrustRadius to discover how they successfully executed and managed a customer advocacy program with more than 7,000 members and what it takes to get all internal stakeholders on board.

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Ciana Abdollahian

Snyk

Director, Customer Advocacy

Join us as we learn how Abdollahian taps into unique opportunities to see what resonates most with her customers to meet them where they play and acquire new leads through previously proven efforts.

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Luis González

Alteryx

Senior Manager, Global Customer Advocacy

González is offering up career advice for CM&A professionals that are struggling to translate customer voice programs into measurable data, drive business outcomes, and keep up with evolving CMA requirements. Learn how CMA programs can become your company’s most valuable integrated marketing campaign.

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